What is a mission statement? A mission statement is a brief statement of the general values and principles which guide the program or office/department goals. It sets a tone and a philosophical position from which to follow a program’s or…
What is the mission statement for Audi? Our mission is to work as a cohesive team and to be the best in every area of our business. We will accomplish this by relentlessly earning our Customer’s loyalty by exceeding their…
What are the brand values of Mercedes-Benz? Integrity, openness & respect The trust of our customers, our business partners and our employees is the basis for our success. Only where trust, honesty, transparency and fair and respectful interaction prevail can…
What are the core values of BMW? Our core values. We are excited by change and open to new opportunities. We learn from our mistakes in order to create our future. We take our colleagues’ ideas seriously, because every little…
What is the vision statement of Mercedes-Benz? We will inspire and create an exceptional place to work and to do business. One employee, one customer, one vehicle at a time. Through our transparent atmosphere, premium auto inventory, and individualized customer…
What is the business level strategy of Mercedes-Benz? Mercedes-Benz Group aims to lead the automotive industry through a robust commitment to electrification, luxury, and sustainability. Key targets include: Transitioning to a fully electric vehicle lineup where the market allows, with…
What is the new Mercedes strategy? By 2026, Mercedes aims to increase the sales share of the top-end segment by 60% compared to 2019. They’ll focus on three product categories: Top-End Luxury with the S-Class, AMG, and Maybach; Core Luxury…
What targeting strategy does Mercedes-Benz use? It targets customers from the upper-class social group, Professionals & Executives who have an inclination towards the modern technology equipped vehicles, more safety, more styling & more efficiency. Differentiation targeting strategy is used by…
How does Mercedes-Benz attract customers? The combination of brand strength and cutting-edge technology made us successful from the start. For more than 130 years we have built products for the world’s most demanding customers. With sales of approximately 300,000 Top-End…
What is the market segmentation of Mercedes-Benz? Demographic segmentation involves dividing the market based on demographic variables such as age, gender, income, occupation, and social class. Mercedes Benz primarily targets individuals in the upper class and elite segments of society,…